Brand strategy, Visual Identity, 3D & illustration, UX/UI
Client
Bedrock Capital Partners
Year
2019
Collaboration
BYD
Industry
Real Estate
The challenge
Branding project for Bedrock Capital Partners, a Lisbon-based investment and asset manager that partners with institutional investors in the implementation of real estate investment strategies in Portugal, acting as a local operating partner and co-investor.
Bedrock
It is in the Bedrock you find the most precious gemstones.
It’s in the Bedrock we find value, and rock solid expertise.
This is what we aim to be:
the Bedrock of superior risk-adjusted returns for our investors.
It’s in Portugal international investors
will find the most precious gemstones.
Design Strategy
The strategy was to materialize a bedrock as a symbol of solid expertise. It is in a bedrock that we find the most precious gemstones, and it is here that the foundations for large investments in real estate are made.
Typography
Typography was designed that invokes the Portuguese architecture of the 60s, a place that marks the foundation of the company and where real estate investment is made.
