A concept-driven approach, based on a deep research that allows us to understand the business context, people involved and the problems to solve. A layered approach that starts with a concept as a center and can reach different materializations in a real world.
Deep analysis of the context, market, business and target, through market mapping, interviews and observation, which allows us to identify the value proposition and problems to be solved.
MARKET | PEOPLE | BUSINESS
Development of a solid concept, with goals, a purpose and a clear positioning that guides us through all the other stages of the project. It’s the business DNA, the values that characterize it, and that will be the basis for its identity and materialization in real world.
PURPOSE | POSITIONING | VALUES
Design of a visual identity, with the design system and morphological, typographic, and iconographic universe. In addition, we develop a specific verbal language, identifying the tone of voice, the key message convey and the way the brand will communicate.
VISUAL & VERBAL IDENTITY
With a defined identity, we are finally able to implement the strategy designed for a brand, with a logo, a naming, the organization of a space, materials, patterns, and digital screens.
BRAND | SPACE | UX/UI
Finally, we can apply design to reality: designing all the communication pieces that materialize the brand, choosing materials, designing the products that integrate the space, and prototype the whole digital experience.